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Dave Anthony
Producer of Call of Duty Black Ops
I’ve never had any formal executive leadership coaching. However, when Sara contacted me, I was ready to give it a shot. It turned out to be a great decision. The best thing about Sara is that she works hard to understand who you are as a human being, not just as a leader. What started out for me as a professional experiment turned into a personal journey of self discovery which has been helpful across all aspects of my life.
As a result, Sara has honed a toolbox of skills within me to help deal with a vast array of leadership challenges. I’ve made tangible changes to how I approach various aspects of my role including coaching direct reports to maximize their potential, changing the way I approach decision making and problem solving as a leader, diversifying my thinking and the team, and understanding the difference between useful and useless anxiety.
I’ve been so impressed with Sara that she is now coaching other key people within my studio and already they are seeing tangible results too. I would recommend Sara without hesitation to anyone who is looking to coach either themselves or members of their organization. She will not disappoint!

Robert Woolgar
CEO, Growler Energy
The timing felt right from a personal point-of-view, but also from a company point-of-view to do coaching – I had grown in the position of President and CEO over the last 3 years, at the same time as the company saw growth and stability – I kept asking myself “how do we do better”?
Sara provided a very safe place to be open, honest, and having the ability to understand the potential that exists that you might not see and how best to unlock that potential.
We are all human, and sometimes you wonder if you are providing the right supports and doing your job well enough today – self-doubt creeps in. As the company grows, you also wonder if you are the right person for the role. I learned that this is healthy, and that self-reflection and understanding limitations is important as we all grow as leaders and that help is always there for those that look for help.
There were numerous positive tangible outcomes to undertaking this coaching, but I believe the top three were:
- Understanding the mindsets, behaviours and actions holding us back from the next level of leadership, and therefore, company success
- Identifying skills gaps within the company that are preventing the team from delegating properly/a roadmap to fill these AND understanding exactly how to identify what characteristics are needed in employees in different functions (rather than making blanket statements like "everyone needs to be a high performer")
- Understanding training that needs to be implemented and at what level for employees
- Simplifying the Mission Statement significantly, working on messaging and identifying new company values based on what they currently do every day
The timing worked well – we had just come out of a busy year, added a new team member to the Management Team, so a non-tangible result was more a recognition of the team and recognition of the behaviors we hold (positive and negative) – it really brought together a certain mindset and one that we
look forward to sharing with the wider team.
I would 100 Percent recommend Sara as a coach

Hans Elmegaard
CEO, Moddule
We are a smaller technology company, and we were going through some quite big changes at the time I met Sara. And we were growing. We were changing the business model, and pivoting. We were getting some new investors on board. We had new people coming in. And in a nutshell, it was something I saw as a need of having a pillar, some code, connected to the founder team to help us get through these changes. It's so easy to slip away from, I'll say, prioritizing our company values, during change.
I have been positively surprised about how Sara helped us "address the elephant in the room" and helped us have much needed discussions, as a team, which sometimes have been difficult. The whole purpose of this was to make our business more effective and increase collaboration across important decisions we needed to make. Sara gave really fantastic support, helping us facilitate these things and be able to to flip the coin and looking at ourselves in different ways, both from from a weakness and strength perspectives as well. This has really helped our team cohesiveness and success.
There really was a high need for individual performance but we were often misaligned on expectations. And because this is a multi-cultural team coming with various backgrounds and also experienced in different ways; we found that communication was often a challenge. It required additional attention to certain things and particularly in how to communicate and make decisions together when you're working across time zones. Sara really helped us get clear on how to do this better.
We have much better clarity of what we are and who we are as a company and how we're contributing well or not well to the business, the individual role we're playing and most of all, the common goal we want to achieve together. We also know how to support each other in asking for help as well. Asking for help is sometimes most difficult, even though this should be the most easiest part.
Sara has been a massive help for us. And coaching is just something that's definitely a recommendation to bring on in any company, whether they're bigger or small. I cannot overstate the value of having third party objective support to help us move forward as a team and as a company.
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