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Dave Anthony

Producer of Call of Duty Black Ops

I’ve never had any formal executive leadership coaching. However, when Sara contacted me, I was ready to give it a shot. It turned out to be a great decision. The best thing about Sara is that she works hard to understand who you are as a human being, not just as a leader. What started out for me as a professional experiment turned into a personal journey of self discovery which has been helpful across all aspects of my life. As a result, Sara has honed a toolbox of skills within me to help deal with a vast array of leadership challenges. I’ve made tangible changes to how I approach various aspects of my role including coaching direct reports to maximize their potential, changing the way I approach decision making and problem solving as a leader, diversifying my thinking and the team, and understanding the difference between useful and useless anxiety. I’ve been so impressed with Sara that she is now coaching other key people within my studio and already they are seeing tangible results too. I would recommend Sara without hesitation to anyone who is looking to coach either themselves or members of their organization. She will not disappoint!

Shayan Hazir

Chief Digital Officer, HSBC Singapore

Working in the innovation space, I wanted to keep my mind in tip top shape. When I started working with Sara, I never really thought about what intuition means. You always have this thought about it being something inherent, and it's going to come out when it's ready, and it's going to deliver the goods when you need it, and people say always follow your instinct, and you never understand what that typically means, you just think you're going to evolve into it. But I think what Sara did really well for me, and which I loved, was she gave me something really, really tangible in accessing it, and being able to put a framework around what and how and where it can be useful. And I think that, to me, is something that I'm still practicing, and what I realize is it just gets better over time. So, giving me the patience and the knowledge that I need to have it grow into just something that happens organically, but now with a lot more awareness about why it's happening organically and how it can support me. So I think that's been great. Sara aligns herself to the person who she's coaching. And so it wasn't that it was a one-dimensional: "this is how I do it, and you're going to have to deal with it". She took the time to really understand me, and then she was able to be a little bit more esoteric (which I like) in terms of how she communicated with me. And I appreciated that, and I think that helped me in opening up and being a lot more tuned in when I'm speaking with her, and allowed me to be a lot more open as well. I'm still learning even 2 months after finishing my program. Even though we've completed the sessions, the impact lingers on. The awareness of being present and being in the moment with how I'm going to be utilizing intuition and being able to bring that into just the course of the way I run my life, whether it be a personal thing or a professional thing. It has got such broad application. And then now that I have the tool, which is that capability, and I'm trying to sharpen it and develop it further, and it's just getting better. I wondered initially "is it really that simple?" And then I realized how it's impacting how I feel, how I communicate, the decision making that I'm doing. It has so many multifaceted impacts. And so from my perspective, I think what I took away from my experience with Sara, in short, is she gave me the tools, the awareness, and the capability, and then I've been expanding the impact of it. And so I think that that's been probably for me, so powerful, that I can wholeheartedly say that I don't feel alone anymore. I am quite simply able to access more of my capacity. Leaning in on intuition in a way where, you can get almost a black and white binary kind of approach to what can be hugely complicated, and hugely time consuming things. So I've got a lot of my time back, in true tangibility. I had a tendency personally to dwell on things for weeks and months on end. But I think that utilizing the tools that you've given me, the capability that you've given me by working with me over the over those months, has really been really helpful in me trusting my decisions. And I think for me, that's been a huge shift. I trust myself more. And inevitably, that leads me to being more confident. That inevitably leads me to being happier with my decisions, and so generally more happy. And I think that it's also made me a better leader. Because I believe that one of the jobs as a leader, is you have to instill self belief in others. And until you actually practice it yourself, which intuition and intuition coaching has helped me do, you can't really sell that concept to somebody else. So, feedback from my own team is that I'm so much more clear about the decision making that I'm doing now, that it's helping us to be confident in taking those steps as well and executing on those. Otherwise, you know, you're always asking, "Oh, was this the right thing to do? Should we should we go full throttle? Should we not?" And so I think that that helps team dynamics, it helps collaboration, it helps us trust each other more as a team. I think genuinely that that kind of lifts the entire team in a fairly organic way. I think that you need to have a view, as a leader. You can always get opinions, but you yourself need to be grounded in your views, without being rigid. So it just helps you position things a lot more clearer and more consistently. Sara's calm, very positive, and very enthusiastic demeanor makes things a lot easier in terms of building a connection. And what I would ask everyone to do is that while you're going through this journey, keep an open mind, be very, very aware of how positive the positives you're experiencing are, because as you do that, you start experiencing more. The more you do this, the more the good things start multiplying as you believe and dive into the process. I thought before that I'm a pretty uncoachable kind of person, because I've been through so many different coaches through my life. And I felt like I'd seen it all. And there isn't going to be another aspect to it. But somehow Sara found that aspect. The fact that she took the trouble to be able to find that with me, and then be able to recognize it and be able to tune herself into that for the entirety of the sessions we've had. I think that she can probably do that very effectively with literally anyone. So go head first into it. I cannot recommend coaching with Sara enough.

Alisa Perkins

Chief Financial Officer at Cherokee Federal

Nearly 8 months ago, Sara reached out to me via LinkedIn. There was something in her message and posts that intrigued me…that caught my attention. I had been working for a company for about a year and a half and knew it was not where I would want to spend the rest of my career….the fit just wasn’t right. I had considered seeking a coach to help navigate my situation as I wanted some guidance through the process and Sara's message was very timely. I would say that my initial thoughts around coaching was to help guide…support me through job transition. The coaching has indeed helped me through my transition, but I have gained much more. I have worked with a few coaches in the past and Sara's approach is so much more personable…and very comfortable. Each session has been very applicable and timely….and very individualized. Sara does not take the “textbook” approach. At the end of each session, I truly feel that progress is made, and I believe it is through a unique approach of storytelling and the way in which Sara asks questions. The dialog is always very comfortable, and we discuss things beyond surface level. With other coaches, I felt that they simply recited a book they had read or just scratched the surface in an area. For someone like me that may not initially want to share much, Sara quickly developed my trust which has resulted in a much more productive experience. I love seeing results. I definitely have a renewed level of confidence… which has carried over into not only my professional life by my personal life as well. After having nearly 3 decades of a successful career, I was in a bit of a slump. I wasn’t feeling challenged, rewarded or honestly that I was with the right company. I knew I wanted….needed to make a change, but to be honest I was scared that I would make a bad decision…again….and didn’t want to risk failure. Over the last several months, we have spent a lot of time understanding the roots my thoughts but it was with her simple exercises and rewiring and retraining of the mind that I confidently was able to make a recent professional change. Early on, Sara made a statement…it is important to know what you are running to…. and not just away from. Her coaching and guidance helped me determine what was must important to me, challenged my responses when they were surface level, and coached me to design a plan of action. But most importantly the rewiring of the brain allowed me to confidently execute the plan. I am looking to continue to work with Sara individually as well as through another group session. Sara makes our sessions comfortable, she truly cares about her clients and coaching them to success…whatever that might look like. She has helped me improve and reach my goals, rather than just simply offering guidance and recommendations. She is a true coach. I have and I will continue to recommend Sara. I have been asked how I found Sara, seeing as you are in Europe and I am in the US…and why I would have selected her over someone local. I always respond that I felt the connection early on through our early discussions and after researching and reviewing her work, I believed her approach was ideal for me. But it is the growth that I have seen in myself, an igniting of confidence and energy that is the real reason I would recommend her. Her methodology works and I've seen a large return on my investment.

Lori Warford-Woolgar

Founder of Harvest Health

Sara made me feel comfortable in exploring the uncomfortable. Before working with her, I needed to make everything OK for others. In doing so, I always put everyone’s needs before my own. No one asked or expected me to do this, I just did it. She helped me understand why I did it, and what I needed to do to move beyond it, so I could focus on my own career needs. Consequently, I’m advancing a business I started two years ago! I’m now hyper-focused on what services I want to provide, not what others would expect me to provide. This has fuelled my ambitions and is allowing me to break through barriers that were previously in my way. I’m more confident about what is I want to do, and what I must do to achieve it. This confidence has several positive spinoffs, such as increased self-worth, motivation and courage. Sara is thoughtful, patient, and insightful, and her calming disposition makes it easier to explore inner truths that can be difficult to acknowledge. I recommend coaching with her. It will change your life.

Richard Francis

Global CFO

I approached Sara when I realised I was at a crossroads and was not sure whether to go left, right or straight on. Sara’s unique approach allowed me to take a deep look at what motivates me and what I should avoid as well as give me some great new tools for coming to decisions in the future. We also worked through how I communicate better with the leadership team and set boundaries. I now have clarity on where I am headed in my life and career. I would thoroughly recommend Sara. It was time very well spent.
Video Testimonial

Dr. Lynda Shaw

Neuroscientist, Speaker & Entrepreneur

Sara is passionate about the field of transformative coaching and is constantly looking for ways to serve her clients better. She combines her coaching experience and skills, in a unique way, drawing on her own transformative journey, neuroscience and psychology, as well as the inner world of intuition, thoughts and feelings; to ‘unstick’ her clients when they feel lost and create sustainable transformation in her clients’ career or businesses.
Video Testimonial

Zeshan Qu’reshi

Paediatrician & Entrepreneur

Sara has given me an unexpected gift. I’ve always followed conventional rules for success. However, something was missing. I was cynical about coaches as most just pushed generic rules on me with little thought as to who I really am. Sara challenged me. She asked uncomfortable questions that dug deep into what truly mattered to me, and how I could align my actions to these goals better. She didn’t tell me what to do, but rather she used effective strategies to bring the answers out of me. I’ve now published my 13th book, given my first TEDx talk, and am enjoying life as a doctor and entrepreneur. More broadly, I’m happier, healthier and more grounded, as she helped me grow not just as a professional, but more deeply as a human.
Video Testimonial

Zhagum Arshad

CEO, Loft25 Group

I wanted to do coaching because you do get to a point where you start to plateau. And as soon as I felt that, I thought, I've got to find some way of having a learning mechanism for myself to develop further. Right from the start, I could just see that Sara gets me, understands what my pain points are, and has business experience herself. A lot of coaches that I've been told about or come across don't have that. They are almost academic. And I think what I found with Sara was that she’s done all of that entrepreneur experience, and has then decided to go into coaching. Because that's then relatable to me. I thought we would be much more superficial in dealing with challenges and new learnings, but I found myself unearthing unexpected things. Sometimes it's like working with a diagnostician. It was really profound to learn that these, even, childhood influences, and people around you have such a profound effect in how you see the world. And I think a lot of that is this huge, revelatory kind of moment where you're like, "that's why I do that. Let’s choose to do different." I think some of the big tangible highlights for me were stopping always chasing revenue growth (something that has been a really difficult thing to change). And a refocus towards profitability, rather than chasing revenue, that was really useful to me, because that was part of my real growth through this process. And one of the other really big ones, I think, has been the way I coach others. So coaching other people through a lot of their issues, and a lot of my teams, I'm often spending a lot of effort coaching them. But now I have a step formula that I picked up from our work on how I do that. Whereas before, it was very haphazard. I was spending hours with different team members, and meaning well, but probably, just haphazardly trying to coach them. It saves me a lot of time, it's appreciated, and it has really great results. Sara gets the business world and gets the coaching world. She’s invested heavily into improving herself. So, anyone with a growth mindset will really benefit from that, because you're pairing up, with someone who's got a growth mindset themselves, and, and really understands that they've got to be building themselves up further and further. Learning never stops. I can recommend that Sara is someone who's able to bring the best out in people. I think that's a natural ability. I think some people are born with it. And she’s recognized that and is able to really utilize it, in a way that relates directly to the business environment.

Vivek Thomas

Managing Director, AiSensum

I felt I wanted to do coaching because I was inspired by the character Wendy Rhoades on the Netflix series, Billions, where she helps people achieve their highest level of performance. I personally felt that it was important to have an independent sounding board to ensure that I am at my highest level. One of the things that Sara helped me with was shifting mental blocks and anchors (that I didn’t even realise were there). I needed to break those mental cycles, push past my fears and blockers to drive forward. I really got my ‘mojo’ back through working with Sara. Some tangible business results that have transformed the business and put us on the path to 10X growth this year include: Transition from the kind of clients that we were working with (too many small customers that were draining our time and energy). We strategically focused the business towards higher margin, larger enterprise customers. We are now targeting big, brand name companies and getting some traction going! As a leader, I wanted to be in control. I realised that I needed to make smart, hiring decisions. I hired a Chief Fun Officer to motivate our team, by introducing more fun at work (especially whilst working remotely). I always felt I was dragging my team along, but I gave my team some opportunities to step up, perform and ideate. I found that supporting my team and providing these opportunities to my team led to greatly increased performance. My team are now taking responsibility, and I feel like they are really in it. Our attrition rate has now fallen from 30% to 0% in the last couple of months. I navigated issues in my personal life and resolved those issues, so I had more time and energy to focus on making the business a success. Intangibly, I got back my spark and my energy. I had almost ‘forgotten’ that I’d done this before, due to having lost my mojo. I’d built successful businesses in the past, and I knew I could do it again. The greater my energy levels, the greater the energy of my team. We are now much more resilient to the challenges that business life throws at us! I would not hesitate to recommend Sara to entrepreneurs and business leaders!

Vivek Thomas

CEO, AiSensum

I find it difficult to get that kind of "mastermind" group where I am right now.  So, I actually wanted to be part of this group so that I can learn from others, listen to others. Everyone in the group can be very, very objective, as there's no emotional connection or attachment to your company. So, we can say something, and it's up to the other person to actually accept it, or not take it. But the point is, everybody respected the views within the group I might have said something controversial, but they were like, okay, I get where you're coming from. So that objectivity was something I found very impactful, at least for me, and while there were certain challenges within the group, everybody in that group was also very, very positive and supportive in helping you to constructively deal with them. Many times, you'll be like thinking, oh, my, I have the weight of the world, you know on my shoulders, but it's every single person in that group has that same weight. They're taking on the same weight. And it's interesting how they would approach it. In terms of tangible changes in my company. In the first few classes, we had a vision, mission refresh which is all standard. Doing those exercises allowed me in two months to change my website to a completely new website, more aligned to our direction and with really on point messaging. I also realised that one of the business units we had will not be profitable anymore. And it was also it was a decision that I took to just cut that unit, and reallocate the resources. The group and the teaching content encouraged quick decision making rather than procrastinating. And the team was actually quite shocked I did that.  When I did that decision, some people were shocked, but I think some of the others were like, wow, that's the way to take a decision. Don't wait. I personally was having profitability issues. I decided that I don't want to be at a single digit % kind of profitability, I want a good double digit profitability, which is in excess of 30%. I started making business decisions (like cutting units, focusing on higher margin clients, focusing on high margin work) that aligned with this goal. There was a session about how to communicate with others. And there was this technique of, hey, here's what I observed, feeling, expectation. Those three steps in that framework, which now we have implemented into our appraisal system as well, had an immediate and profound impact on the team. I did that I had a little bit of an issue with some people which got addressed. And the team also understood where I was coming from better. And and the good thing for me was that they not only they accepted that feedback, but I saw some clear changes in behavior in the team. I would definitely recommend the mastermind - in fact, I will be joining the next cohort too! If you're giving repeat business, which I am, then you know that someone's great. I would recommend it to anyone who's in top management, and upwards. In the C-Suite. Definitely, people who want to listen to others. It can be a big company, it can be a medium sized company, or even a small sized company. I think the lessons can be learned from everywhere. So if you're a large company, you might be missing out on certain nimbleness.

Dan Hannigan-Daley

Former CEO, Senior DoP at DraftKings

In business as in sports, having a good coach can be a game changer, which is what I got in my sessions with Sara. As I was stepping into a new role, in a new organization for me, that was due to undergo heavy change across the board with it’s fair share of challenges, Sara was a constant in my corner, helping and guiding me along the way. I have a tendency to want to do everything quickly, see a lot of progress and act a little more on my toes which caused me a lot of frustration as my organization was transitioning and transforming slower than I’d have liked. Sara helped me slow things down, remove the frustration and generally to see the bigger picture, pull out the positives and challenge the negatives with actionable steps to break them down. She consistently provided sage advice, which always brought the most important items into focus and drove me to be a better leader. By working with her, myself and my organization were able to successfully navigate really sizeable challenges, which once we got through have led to 40% YoY revenue growth, a more scalable plan for future growth, all the while retaining all of our key contributors. I doubt I would have stayed let alone my whole team if it wasn’t for Sara. She’ll add value for you regardless of your situation, but most definitely I cannot recommend her enough if you anticipate largescale, uncomfortable change occurring as she’ll help you stay focused on the most important things and see the change through!

Avent Bezuidenhoudt

CEO, Earth Capital; Now NED

The opportunity to do the coaching came at a time when there was already change happening within the organisation, as well as for me personally as I stepped up to a more senior position.  It was a real chance to talk through my concerns and issues around the leadership challenges and it helped me to reflect on what my personal strengths and weaknesses were – as well as learning how to play to the strengths and mitigate the weaknesses.  And to truly understand where I fitted into the leadership team and what I had to offer. I felt that you really saw me – you took the time to see the person underneath and to draw out the good parts.  You took the time to understand my personal motivators and what made me who I am. I learned that I truly am a leader and I do have a lot to offer.  I am not perfect but nobody is.  I can be impatient with people “not like me” and I need to learn what motivates others and how to play to their strengths.  I also learned that sometimes it is never going to work and people need to go their separate ways – and sometimes that is ok.  I do not need to do everything.  I need to learn to delegate and I need to learn patience if I am going to be an even better leader. Some tangible results for me were having the courage to step forward and lead the company when a void opened up at the most senior level (CEO).  Having the confidence and the belief in myself to put a whole new strategy and vision together for the company, to build a team around me and to get their support and buy in. To deliver the pitch…. And to win support and significant funding for it! I found I had a real shift in mindset and a growing self-belief in myself and my leadership abilities, that surprised even me.  I guess it was always there but Sara brought it to the surface and magnified it.  I was able to understand my motivations and my frustrations better – to know what caused them and how to deal with them.  To look at myself and see where I could improve to become an even better leader. I would 100% recommend Sara!  I am now finished the initial coaching period but we will be coming back to continue once the new leadership team has had the opportunity to settle in and gel.  I would like to extend the coaching to others in the team and find opportunities for us to be coached together as a team.

Dave Anthony

Producer of Call of Duty Black Ops

I’ve never had any formal executive leadership coaching. However, when Sara contacted me, I was ready to give it a shot. It turned out to be a great decision. The best thing about Sara is that she works hard to understand who you are as a human being, not just as a leader. What started out for me as a professional experiment turned into a personal journey of self discovery which has been helpful across all aspects of my life. As a result, Sara has honed a toolbox of skills within me to help deal with a vast array of leadership challenges. I’ve made tangible changes to how I approach various aspects of my role including coaching direct reports to maximize their potential, changing the way I approach decision making and problem solving as a leader, diversifying my thinking and the team, and understanding the difference between useful and useless anxiety. I’ve been so impressed with Sara that she is now coaching other key people within my studio and already they are seeing tangible results too. I would recommend Sara without hesitation to anyone who is looking to coach either themselves or members of their organization. She will not disappoint!

Shayan Hazir

Chief Digital Officer, HSBC Singapore

Working in the innovation space, I wanted to keep my mind in tip top shape. When I started working with Sara, I never really thought about what intuition means. You always have this thought about it being something inherent, and it's going to come out when it's ready, and it's going to deliver the goods when you need it, and people say always follow your instinct, and you never understand what that typically means, you just think you're going to evolve into it. But I think what Sara did really well for me, and which I loved, was she gave me something really, really tangible in accessing it, and being able to put a framework around what and how and where it can be useful. And I think that, to me, is something that I'm still practicing, and what I realize is it just gets better over time. So, giving me the patience and the knowledge that I need to have it grow into just something that happens organically, but now with a lot more awareness about why it's happening organically and how it can support me. So I think that's been great. Sara aligns herself to the person who she's coaching. And so it wasn't that it was a one-dimensional: "this is how I do it, and you're going to have to deal with it". She took the time to really understand me, and then she was able to be a little bit more esoteric (which I like) in terms of how she communicated with me. And I appreciated that, and I think that helped me in opening up and being a lot more tuned in when I'm speaking with her, and allowed me to be a lot more open as well. I'm still learning even 2 months after finishing my program. Even though we've completed the sessions, the impact lingers on. The awareness of being present and being in the moment with how I'm going to be utilizing intuition and being able to bring that into just the course of the way I run my life, whether it be a personal thing or a professional thing. It has got such broad application. And then now that I have the tool, which is that capability, and I'm trying to sharpen it and develop it further, and it's just getting better. I wondered initially "is it really that simple?" And then I realized how it's impacting how I feel, how I communicate, the decision making that I'm doing. It has so many multifaceted impacts. And so from my perspective, I think what I took away from my experience with Sara, in short, is she gave me the tools, the awareness, and the capability, and then I've been expanding the impact of it. And so I think that that's been probably for me, so powerful, that I can wholeheartedly say that I don't feel alone anymore. I am quite simply able to access more of my capacity. Leaning in on intuition in a way where, you can get almost a black and white binary kind of approach to what can be hugely complicated, and hugely time consuming things. So I've got a lot of my time back, in true tangibility. I had a tendency personally to dwell on things for weeks and months on end. But I think that utilizing the tools that you've given me, the capability that you've given me by working with me over the over those months, has really been really helpful in me trusting my decisions. And I think for me, that's been a huge shift. I trust myself more. And inevitably, that leads me to being more confident. That inevitably leads me to being happier with my decisions, and so generally more happy. And I think that it's also made me a better leader. Because I believe that one of the jobs as a leader, is you have to instill self belief in others. And until you actually practice it yourself, which intuition and intuition coaching has helped me do, you can't really sell that concept to somebody else. So, feedback from my own team is that I'm so much more clear about the decision making that I'm doing now, that it's helping us to be confident in taking those steps as well and executing on those. Otherwise, you know, you're always asking, "Oh, was this the right thing to do? Should we should we go full throttle? Should we not?" And so I think that that helps team dynamics, it helps collaboration, it helps us trust each other more as a team. I think genuinely that that kind of lifts the entire team in a fairly organic way. I think that you need to have a view, as a leader. You can always get opinions, but you yourself need to be grounded in your views, without being rigid. So it just helps you position things a lot more clearer and more consistently. Sara's calm, very positive, and very enthusiastic demeanor makes things a lot easier in terms of building a connection. And what I would ask everyone to do is that while you're going through this journey, keep an open mind, be very, very aware of how positive the positives you're experiencing are, because as you do that, you start experiencing more. The more you do this, the more the good things start multiplying as you believe and dive into the process. I thought before that I'm a pretty uncoachable kind of person, because I've been through so many different coaches through my life. And I felt like I'd seen it all. And there isn't going to be another aspect to it. But somehow Sara found that aspect. The fact that she took the trouble to be able to find that with me, and then be able to recognize it and be able to tune herself into that for the entirety of the sessions we've had. I think that she can probably do that very effectively with literally anyone. So go head first into it. I cannot recommend coaching with Sara enough.

Alisa Perkins

Chief Financial Officer at Cherokee Federal

Nearly 8 months ago, Sara reached out to me via LinkedIn. There was something in her message and posts that intrigued me…that caught my attention. I had been working for a company for about a year and a half and knew it was not where I would want to spend the rest of my career….the fit just wasn’t right. I had considered seeking a coach to help navigate my situation as I wanted some guidance through the process and Sara's message was very timely. I would say that my initial thoughts around coaching was to help guide…support me through job transition. The coaching has indeed helped me through my transition, but I have gained much more. I have worked with a few coaches in the past and Sara's approach is so much more personable…and very comfortable. Each session has been very applicable and timely….and very individualized. Sara does not take the “textbook” approach. At the end of each session, I truly feel that progress is made, and I believe it is through a unique approach of storytelling and the way in which Sara asks questions. The dialog is always very comfortable, and we discuss things beyond surface level. With other coaches, I felt that they simply recited a book they had read or just scratched the surface in an area. For someone like me that may not initially want to share much, Sara quickly developed my trust which has resulted in a much more productive experience. I love seeing results. I definitely have a renewed level of confidence… which has carried over into not only my professional life by my personal life as well. After having nearly 3 decades of a successful career, I was in a bit of a slump. I wasn’t feeling challenged, rewarded or honestly that I was with the right company. I knew I wanted….needed to make a change, but to be honest I was scared that I would make a bad decision…again….and didn’t want to risk failure. Over the last several months, we have spent a lot of time understanding the roots my thoughts but it was with her simple exercises and rewiring and retraining of the mind that I confidently was able to make a recent professional change. Early on, Sara made a statement…it is important to know what you are running to…. and not just away from. Her coaching and guidance helped me determine what was must important to me, challenged my responses when they were surface level, and coached me to design a plan of action. But most importantly the rewiring of the brain allowed me to confidently execute the plan. I am looking to continue to work with Sara individually as well as through another group session. Sara makes our sessions comfortable, she truly cares about her clients and coaching them to success…whatever that might look like. She has helped me improve and reach my goals, rather than just simply offering guidance and recommendations. She is a true coach. I have and I will continue to recommend Sara. I have been asked how I found Sara, seeing as you are in Europe and I am in the US…and why I would have selected her over someone local. I always respond that I felt the connection early on through our early discussions and after researching and reviewing her work, I believed her approach was ideal for me. But it is the growth that I have seen in myself, an igniting of confidence and energy that is the real reason I would recommend her. Her methodology works and I've seen a large return on my investment.

Lori Warford-Woolgar

Founder of Harvest Health

Sara made me feel comfortable in exploring the uncomfortable. Before working with her, I needed to make everything OK for others. In doing so, I always put everyone’s needs before my own. No one asked or expected me to do this, I just did it. She helped me understand why I did it, and what I needed to do to move beyond it, so I could focus on my own career needs. Consequently, I’m advancing a business I started two years ago! I’m now hyper-focused on what services I want to provide, not what others would expect me to provide. This has fuelled my ambitions and is allowing me to break through barriers that were previously in my way. I’m more confident about what is I want to do, and what I must do to achieve it. This confidence has several positive spinoffs, such as increased self-worth, motivation and courage. Sara is thoughtful, patient, and insightful, and her calming disposition makes it easier to explore inner truths that can be difficult to acknowledge. I recommend coaching with her. It will change your life.

Richard Francis

Global CFO

I approached Sara when I realised I was at a crossroads and was not sure whether to go left, right or straight on. Sara’s unique approach allowed me to take a deep look at what motivates me and what I should avoid as well as give me some great new tools for coming to decisions in the future. We also worked through how I communicate better with the leadership team and set boundaries. I now have clarity on where I am headed in my life and career. I would thoroughly recommend Sara. It was time very well spent.
Video Testimonial

Dr. Lynda Shaw

Neuroscientist, Speaker & Entrepreneur

Sara is passionate about the field of transformative coaching and is constantly looking for ways to serve her clients better. She combines her coaching experience and skills, in a unique way, drawing on her own transformative journey, neuroscience and psychology, as well as the inner world of intuition, thoughts and feelings; to ‘unstick’ her clients when they feel lost and create sustainable transformation in her clients’ career or businesses.
Video Testimonial

Zeshan Qu’reshi

Paediatrician & Entrepreneur

Sara has given me an unexpected gift. I’ve always followed conventional rules for success. However, something was missing. I was cynical about coaches as most just pushed generic rules on me with little thought as to who I really am. Sara challenged me. She asked uncomfortable questions that dug deep into what truly mattered to me, and how I could align my actions to these goals better. She didn’t tell me what to do, but rather she used effective strategies to bring the answers out of me. I’ve now published my 13th book, given my first TEDx talk, and am enjoying life as a doctor and entrepreneur. More broadly, I’m happier, healthier and more grounded, as she helped me grow not just as a professional, but more deeply as a human.
Video Testimonial

Zhagum Arshad

CEO, Loft25 Group

I wanted to do coaching because you do get to a point where you start to plateau. And as soon as I felt that, I thought, I've got to find some way of having a learning mechanism for myself to develop further. Right from the start, I could just see that Sara gets me, understands what my pain points are, and has business experience herself. A lot of coaches that I've been told about or come across don't have that. They are almost academic. And I think what I found with Sara was that she’s done all of that entrepreneur experience, and has then decided to go into coaching. Because that's then relatable to me. I thought we would be much more superficial in dealing with challenges and new learnings, but I found myself unearthing unexpected things. Sometimes it's like working with a diagnostician. It was really profound to learn that these, even, childhood influences, and people around you have such a profound effect in how you see the world. And I think a lot of that is this huge, revelatory kind of moment where you're like, "that's why I do that. Let’s choose to do different." I think some of the big tangible highlights for me were stopping always chasing revenue growth (something that has been a really difficult thing to change). And a refocus towards profitability, rather than chasing revenue, that was really useful to me, because that was part of my real growth through this process. And one of the other really big ones, I think, has been the way I coach others. So coaching other people through a lot of their issues, and a lot of my teams, I'm often spending a lot of effort coaching them. But now I have a step formula that I picked up from our work on how I do that. Whereas before, it was very haphazard. I was spending hours with different team members, and meaning well, but probably, just haphazardly trying to coach them. It saves me a lot of time, it's appreciated, and it has really great results. Sara gets the business world and gets the coaching world. She’s invested heavily into improving herself. So, anyone with a growth mindset will really benefit from that, because you're pairing up, with someone who's got a growth mindset themselves, and, and really understands that they've got to be building themselves up further and further. Learning never stops. I can recommend that Sara is someone who's able to bring the best out in people. I think that's a natural ability. I think some people are born with it. And she’s recognized that and is able to really utilize it, in a way that relates directly to the business environment.

Vivek Thomas

Managing Director, AiSensum

I felt I wanted to do coaching because I was inspired by the character Wendy Rhoades on the Netflix series, Billions, where she helps people achieve their highest level of performance. I personally felt that it was important to have an independent sounding board to ensure that I am at my highest level. One of the things that Sara helped me with was shifting mental blocks and anchors (that I didn’t even realise were there). I needed to break those mental cycles, push past my fears and blockers to drive forward. I really got my ‘mojo’ back through working with Sara. Some tangible business results that have transformed the business and put us on the path to 10X growth this year include: Transition from the kind of clients that we were working with (too many small customers that were draining our time and energy). We strategically focused the business towards higher margin, larger enterprise customers. We are now targeting big, brand name companies and getting some traction going! As a leader, I wanted to be in control. I realised that I needed to make smart, hiring decisions. I hired a Chief Fun Officer to motivate our team, by introducing more fun at work (especially whilst working remotely). I always felt I was dragging my team along, but I gave my team some opportunities to step up, perform and ideate. I found that supporting my team and providing these opportunities to my team led to greatly increased performance. My team are now taking responsibility, and I feel like they are really in it. Our attrition rate has now fallen from 30% to 0% in the last couple of months. I navigated issues in my personal life and resolved those issues, so I had more time and energy to focus on making the business a success. Intangibly, I got back my spark and my energy. I had almost ‘forgotten’ that I’d done this before, due to having lost my mojo. I’d built successful businesses in the past, and I knew I could do it again. The greater my energy levels, the greater the energy of my team. We are now much more resilient to the challenges that business life throws at us! I would not hesitate to recommend Sara to entrepreneurs and business leaders!

Vivek Thomas

CEO, AiSensum

I find it difficult to get that kind of "mastermind" group where I am right now.  So, I actually wanted to be part of this group so that I can learn from others, listen to others. Everyone in the group can be very, very objective, as there's no emotional connection or attachment to your company. So, we can say something, and it's up to the other person to actually accept it, or not take it. But the point is, everybody respected the views within the group I might have said something controversial, but they were like, okay, I get where you're coming from. So that objectivity was something I found very impactful, at least for me, and while there were certain challenges within the group, everybody in that group was also very, very positive and supportive in helping you to constructively deal with them. Many times, you'll be like thinking, oh, my, I have the weight of the world, you know on my shoulders, but it's every single person in that group has that same weight. They're taking on the same weight. And it's interesting how they would approach it. In terms of tangible changes in my company. In the first few classes, we had a vision, mission refresh which is all standard. Doing those exercises allowed me in two months to change my website to a completely new website, more aligned to our direction and with really on point messaging. I also realised that one of the business units we had will not be profitable anymore. And it was also it was a decision that I took to just cut that unit, and reallocate the resources. The group and the teaching content encouraged quick decision making rather than procrastinating. And the team was actually quite shocked I did that.  When I did that decision, some people were shocked, but I think some of the others were like, wow, that's the way to take a decision. Don't wait. I personally was having profitability issues. I decided that I don't want to be at a single digit % kind of profitability, I want a good double digit profitability, which is in excess of 30%. I started making business decisions (like cutting units, focusing on higher margin clients, focusing on high margin work) that aligned with this goal. There was a session about how to communicate with others. And there was this technique of, hey, here's what I observed, feeling, expectation. Those three steps in that framework, which now we have implemented into our appraisal system as well, had an immediate and profound impact on the team. I did that I had a little bit of an issue with some people which got addressed. And the team also understood where I was coming from better. And and the good thing for me was that they not only they accepted that feedback, but I saw some clear changes in behavior in the team. I would definitely recommend the mastermind - in fact, I will be joining the next cohort too! If you're giving repeat business, which I am, then you know that someone's great. I would recommend it to anyone who's in top management, and upwards. In the C-Suite. Definitely, people who want to listen to others. It can be a big company, it can be a medium sized company, or even a small sized company. I think the lessons can be learned from everywhere. So if you're a large company, you might be missing out on certain nimbleness.

Dan Hannigan-Daley

Former CEO, Senior DoP at DraftKings

In business as in sports, having a good coach can be a game changer, which is what I got in my sessions with Sara. As I was stepping into a new role, in a new organization for me, that was due to undergo heavy change across the board with it’s fair share of challenges, Sara was a constant in my corner, helping and guiding me along the way. I have a tendency to want to do everything quickly, see a lot of progress and act a little more on my toes which caused me a lot of frustration as my organization was transitioning and transforming slower than I’d have liked. Sara helped me slow things down, remove the frustration and generally to see the bigger picture, pull out the positives and challenge the negatives with actionable steps to break them down. She consistently provided sage advice, which always brought the most important items into focus and drove me to be a better leader. By working with her, myself and my organization were able to successfully navigate really sizeable challenges, which once we got through have led to 40% YoY revenue growth, a more scalable plan for future growth, all the while retaining all of our key contributors. I doubt I would have stayed let alone my whole team if it wasn’t for Sara. She’ll add value for you regardless of your situation, but most definitely I cannot recommend her enough if you anticipate largescale, uncomfortable change occurring as she’ll help you stay focused on the most important things and see the change through!

Avent Bezuidenhoudt

CEO, Earth Capital; Now NED

The opportunity to do the coaching came at a time when there was already change happening within the organisation, as well as for me personally as I stepped up to a more senior position.  It was a real chance to talk through my concerns and issues around the leadership challenges and it helped me to reflect on what my personal strengths and weaknesses were – as well as learning how to play to the strengths and mitigate the weaknesses.  And to truly understand where I fitted into the leadership team and what I had to offer. I felt that you really saw me – you took the time to see the person underneath and to draw out the good parts.  You took the time to understand my personal motivators and what made me who I am. I learned that I truly am a leader and I do have a lot to offer.  I am not perfect but nobody is.  I can be impatient with people “not like me” and I need to learn what motivates others and how to play to their strengths.  I also learned that sometimes it is never going to work and people need to go their separate ways – and sometimes that is ok.  I do not need to do everything.  I need to learn to delegate and I need to learn patience if I am going to be an even better leader. Some tangible results for me were having the courage to step forward and lead the company when a void opened up at the most senior level (CEO).  Having the confidence and the belief in myself to put a whole new strategy and vision together for the company, to build a team around me and to get their support and buy in. To deliver the pitch…. And to win support and significant funding for it! I found I had a real shift in mindset and a growing self-belief in myself and my leadership abilities, that surprised even me.  I guess it was always there but Sara brought it to the surface and magnified it.  I was able to understand my motivations and my frustrations better – to know what caused them and how to deal with them.  To look at myself and see where I could improve to become an even better leader. I would 100% recommend Sara!  I am now finished the initial coaching period but we will be coming back to continue once the new leadership team has had the opportunity to settle in and gel.  I would like to extend the coaching to others in the team and find opportunities for us to be coached together as a team.

Success Stories

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